localization

localization has made Hyundai a formidable player in automobiles globally and not

1. Korean semantics(study of meaning), 
2. top-down Chinese or 
3. process-driven Japanese players.

http://en.wikipedia.org/wiki/Hyundai_Motor_Company  a Korean Based Company

However, a premium on 

1. time, 
2. delivery and 
3. hygiene are deep-rooted borrowings of Korea is Not Changed